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Men make up over 75% of suicide victims in the United States with one man killing himself every twenty minutes, making them three and a half times more likely to commit suicide than women. 

Traditionally, the phrase “Man up!” has been used when a guy is showing weakness, emotional vulnerability, or appears to be in need of help. We developed a series of 4 simple steps any man can follow to open up to someone and also gave them an opportunity to speak about their stand on the issue, personal struggles and fears. 

 

On March 6th, we hosted the first “Man up, Open up!” event at Miami Ad School Wynwood. We partnered up with Bhatia Yoga and  invited the community to join us for a class of yoga. We believe that activities where members are part of a community of like-minded people who strive to get better everyday, can help men channel their emotions in a positive way.

 

ART DIRECTION RAFAEL VILLASANA COPYWRITING ANNEKE WYNNE

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