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MANDARINA & CANELA

BRANDING & CONCEPT RAFAEL VILLASANA

THE BRAND

Mandarina y Canela is a family owned bakery established in Caracas, Venezuela in summer of 2017. It specializes in baking up the sweetest treats, birthday cakes and custom cakes and breads for any occasion. 

The brand is reminiscent of mid-century Venezuela, a prosperous and exciting time for the country; where their founders, Cecilia and Iraima were raised. 

THE PROPOSAL

LOGO

COLORS

TYPOGRAPHY

M&C's identity deploys vintage typography and ornaments that, coupled with a muted color palette, reflect the brand's caring and nostalgic spirit  

APPAREL & PACKAGING

SOCIAL MEDIA