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BONNIE CLYDE

Bonnie Clyde is a unisex independent eyewear brand that shines light on what they believe to be the most important relationship there is: you with yourself. However, their branding is inconsistent and not reflective of the brand's personality

\The category of people who wear unisex brands are more accepting. Open minded individuals who are not afraid to express their colorful mind through their physique or looks. Creating a narrative where the consumer is now a part of Bonnie and Clyde's infamous love story is our solution. When you wear Bonnie Clyde sunglasses, we are your partner in crime. 

 CAMPAIGN MANIFESTO 

Recklessly in love, passionately dedicated.

 

Bonnie Clyde is an independent eyewear brand that brings the same authentic history as our notorious namesakes.

 

We believe our style is timeless. We’re infamously elegant as we are feverishly devoted to quality.

 

Because Bonnie and Clyde’s story lives on through our eyes, we’re blurring the lines between past and present. Our hunger for adventure is insatiable.

 

So join the ride. Take on the world with us.

 

We’re your partner in crime.
 

Till death do we part.

 

#TillWePart

ART DIRECTION RAFAEL VILLASANA COPYWRITING RAQUEL CHISHOLM

MAGENTA

PANTONE 225c

BLACK

PANTONE 6c

YELLOW

PANTONE 7548c

CYAN

PANTONE 298c

WHITE

PANTONE 000c

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